Samsung's latest Galaxy Z Fold 2 ad is pretty much an homage to Apple

Last updated: October 23rd, 2020 at 16:22 UTC+01:00

Even the almost passionate Samsung aficionados will concede that its brand messaging often came down to "we're non Apple tree". And while the latest advertisement for the Galaxy Z Fold 2 definitely belongs to that category, it's as much an homage to the iPhone maker as information technology is meant to be a cheeky parody of its marketing endeavors. At least, that's the vibe we're getting from the billboards featured herein.

Nosotros recently spotted this advertising in the immediate vicinity of one Apple Shop in holland, simply chances are, we're looking at the beginning of another international marketing entrada that highlights the innovative nature of the Galaxy Z Fold 2 by taking sly digs at Apple tree. And then, definitely let usa know if you run across something like in your surface area.

Samsung ready to have on the iPhone 12 directly

Information technology'due south certainly no coincidence that the timing of the ad matches today's release of the iPhone 12, which volition be Samsung'due south number one rival this fall. The Korean juggernaut appears to be well aware of that fact, specially at present, as it's getting ready to conclude a pretty underwhelming twelvemonth, sales-wise.

Be that as information technology may, Samsung had a decent head get-go in the high-end smartphone segment, especially when it comes to 5G devices, which is a category information technology completely dominated for over a year at this point. And while the Galaxy Z Fold 2 has pretty much no take chances of becoming one of the best-selling smartphones of the year, it's a tempting proposition to consumers interested in the very best of what the tech industry has to offer. Which is a point that this newly spotted ad likely wants to drive home.